James Connell, Founder of Sol Vista Violins

For more than three decades, James Connell has supported the musical growth of students, families, and educators across Colorado. As the founder of Sol Vista Violins, James has built a trusted violin shop and orchestral rental program rooted in craftsmanship, accessibility, and long standing community relationships. From his early years as a performing guitarist to becoming a respected luthier and business owner, James has dedicated his career to helping young musicians succeed. In this Community Spotlight, he speaks with Gary Gutierrez, owner of The Lesson Studio, about his journey into the violin world, the growth of Sol Vista, and why quality instruments and community support matter.

Q and A with James Connell

Gary Gutierrez: James, many people know you today as a violin expert, but you actually started as a guitarist. How did that transition happen?

James Connell: I was studying music at Arizona State University and walked past a violin shop on my way to class every day. I kept stopping in to ask for work and was told no for months. Eventually the owner told me I could start the next day, which happened to be my twenty second birthday. I have been in the violin industry ever since.

Gary: That kind of persistence really defines you. How did that early experience shape your approach to business?

James: It showed me the importance of showing up consistently. That shop owner was deeply connected to his community, and that stayed with me. This work is not just about instruments. It is about supporting students and families at critical moments in their musical development.

Gary: I remember when both of us were building things from the ground up. How did Sol Vista Violins begin?

James: It started very grassroots. I drove all over the Front Range to meet teachers, deliver supplies, and build relationships one person at a time. That trust grew slowly. I wanted the business to be about community first. As for the name Sol Vista, I did not want to name the shop after myself. I wanted something that reflected where I live and allowed the business to grow beyond me.

Gary: Your instrument rental program has become a major resource for families. What sets it apart?

James: Quality. I invested heavily in well built instruments that could handle Colorado’s climate. Many rental programs focus on quick turnover, but that often comes at the expense of sound and durability. I wanted students to have instruments that inspire them to keep playing. Our rentals are privately labeled under Northland, and every detail from the woods to the strings is intentional.

Gary: You also offer full orchestral rentals, which is not always easy to find.

James: Yes. We rent violins, violas, cellos, and basses. Bass players often get overlooked because shops run out, so I made sure we had a strong bass inventory. If a student wants to play, I want them to have access.

Gary: You and The Lesson Studio have collaborated for years. How do you see that relationship benefiting students?

James: We share the same goal, helping kids grow through music. When studios and instrument shops work together, students are better supported. Repairs, rentals, and lessons all work together to strengthen school and private music programs.

Gary: Looking ahead, what is your vision for Sol Vista Violins?

James: We are continuing to grow thoughtfully. We have expanded to Denver at Von’s Violin Shop, added staff and luthiers, and brought on a road representative to support teachers. My wife is taking a larger role in the business, which helps us balance growth with quality of life. The focus remains the same, serve students and educators well and build something that lasts.

Learn More and Get Involved

Sol Vista Violins: Violin, viola, cello, and bass sales and rentals

Northland Instrument Rentals: High quality orchestral rentals for students of all ages

Music Lessons in Boulder: Learn more at The Lesson Studio